Thursday, October 6, 2011


Creative, boring, dull, to-the-point, and uninteresting.

 There are no people used in this ad but the colors are only black and white which is why this ad seems dull.  Color is what adds more pizazz to an ad and makes people want to read it.  Also by using more than one type of font it makes the ad seem more thought out and realistic.

The product being sold is the automatic shower cleaner.  It is more aimed at adults because they are the ones that would be buying it and usually clean the house.  I would say it is an appealing product too because if there is anything that makes cleaning easier and less time consuming people are going to do it.

I really don't think this ad makes any assumptions about races or gender.  It is aimed at the general public not at a specific gender or race and anyone can afford it not just the weathy.

Yes this ad is socially responsible and it does create realistic expectations for people because anyone can afford and use this product and not just certain people can see this ad.  So it is socially responsible because it is not discriminatory in anyway.


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